# Terms of service

How the platform, the public API and the documentation may be used, who owns the content, and how the CMS and the AI pipeline are billed on two separate axes.

Effective 25 August 2026.

**These terms are written in plain language and are not a substitute for a signed agreement.**
Writavo is pre-launch and has no self-serve paid plans. A full written agreement, including the
governing law and the jurisdiction, is issued and signed before any paid engagement begins. This
page states how the service is intended to be used in the meantime, and it binds anyone using the
free product, the public API or the documentation.

## The service

Writavo is a hosted content platform with an optional AI article generation pipeline, operated at
`writavo.com`, `api.writavo.com` and the domains you connect to it. "You" means the
organisation that holds the account.

## Your account

You are responsible for what happens under your account, including anything done with an API key
you issued. A key never carries more authority than the person who created it. Keep keys out of
client-side code and out of version control, and rotate one you believe is exposed, from the
dashboard, immediately.

One person may belong to several organisations. Authority comes from your membership of an
organisation rather than from your login, so removing someone from an organisation removes their
access to it.

## Your content is yours

You own the content you create in Writavo, including the articles the pipeline generates for you.
We hold it in order to serve it and to show it to you. We do not claim a licence to reuse it, we
do not resell it, and we do not train models for other customers on it.

You are responsible for what you publish. That includes reviewing generated articles before they
go out: a quality gate is not an editorial policy, and it does not know what your business must
not say.

## AI-generated content

Articles are generated by a language model against research that Writavo gathers. Output is
written from scratch rather than paraphrased from a source, and a post-generation sanitiser
enforces our house style. What we do not promise is factual perfection, and no reasonable person
should treat an unreviewed generated article as a verified statement of fact. Review before you
publish, particularly in a regulated field.

## Acceptable use

You may not use Writavo to publish content that is unlawful, that infringes someone's rights, or
that exists to deceive a search engine rather than to inform a reader. You may not attempt to
reach another tenant's data, to defeat a spend cap or a rate limit, or to resell raw access to
the third-party data providers behind the product.

Outreach has its own rules because the law has its own rules. Writavo never sends outreach from
its own domains: you connect your own mailbox, and your own sending reputation is what is at
stake. Before a mailbox can connect you must accept the outreach acceptable use policy and pass
identity checks. Every campaign carries a working opt-out and a physical postal address, both
enforced by the system rather than by a checkbox, and a contact who replies is removed from the
remaining steps automatically.

## Billing

Two things are priced on two different axes, and it matters which one you are looking at.

- **The CMS is pay as you go and identical for every customer.** Seats, Sites, custom domains,
  documents, storage, bandwidth and API requests come with an included allowance. Exceeding an
  allowance bills for the overage; it does not switch your blog off. If you are over the
  allowance with no payment method on file we will ask for one, and nothing already published
  stops serving.
- **The plan sells the AI pipeline.** Credits, tracked keywords, generation volume and the SEO
  suite are what a plan tier changes. No plan tier changes a CMS allowance.

Our own usage ledger is the record of what you used. Fees are exclusive of tax unless stated.

## Availability

We do not offer an uptime guarantee on the free product. A published blog is served through a
cache tier and is designed to keep serving through an outage of the dashboard, because your
readers are not our users.

## Suspension and termination

You may close your organisation at any time. We may suspend an organisation that is being used in
breach of these terms, or whose payment has failed after notice. Suspension stops the service
responding for that organisation; it does not delete content, and a suspended Site returns a
"temporarily unavailable" response rather than pretending it never existed.

## Liability

Writavo is provided as it is. To the extent the law allows, we are not liable for lost profits,
lost rankings, or indirect or consequential loss, and our total liability is limited to the fees
you paid us in the twelve months before the claim.

## Changes

We will update the effective date above when these terms change, and tell account holders by
email before a material change takes effect.

## Contact

Questions about these terms: [support@writavo.com](mailto:support@writavo.com).