---
title: "Start from what people actually search for"
description: "Every plan begins with real search data: keyword volumes and difficulty, the pages ranking today, your competitors' strongest topics and, once connected, your own Google Search Console."
canonical: "https://writavo.com/product/research"
---

# Start from what people actually search for

Every plan begins with real search data: keyword volumes and difficulty, the pages ranking today, your competitors' strongest topics and, once connected, your own Google Search Console.

- **Live keyword and SERP data.** Volumes, difficulty and intent from live search data, not a stale export.
- **Competitor and content-gap analysis.** What your competitors rank for that you do not, one click from a planned article.
- **Search Console built in.** Clicks and impressions beside your positions, once you connect it.

## Find the searches worth winning

Keyword volumes, difficulty and intent from live search data, grouped into topics your site can actually rank for.

- Each article targets a keyword with measured demand
- Intent matched before anything is written
- Topics grouped so articles support each other

## Take the keywords competitors own

See what your competitors rank for that you do not, and turn each gap into a planned article in one click.

- Competitor topics side by side with yours
- Gaps become planned articles
- Your plan stays grounded in demand

## Your own data, beside the market's

Connect Google Search Console and Writavo reads your real clicks and impressions, so the next round of articles starts from what is already working.

- Clicks and impressions per page
- Positions beside the numbers that matter
- Feeds the next plan automatically

## Read more

- [Writing and quality](https://writavo.com/product/writing): What happens after a keyword is picked
- [SEO suite](https://writavo.com/product/seo-suite): Rank tracking and AI visibility
- [The content lifecycle](https://writavo.com/docs/content-lifecycle): Every status an article moves through